Attitude towards cosmetic surgery is changing: Study

Business Standard - The thirties are the new twenties and the sixties the new middle age, if the findings of a recent AC Nielsen study are anything to go by.

In an Internet study conducted across 41 markets globally, 22,780 consumers were asked about their attitude towards age and cosmetic surgery.

The rush to turn back the clock is most keenly felt by consumers across Europe and Asia Pacific. Of the top 10 markets, which agreed that the forties were the new thirties, Austria topped the list, while among the Asia-Pacific countries, which included Japan and Korea, India emerged one of the top ten.

Close to 70 per cent of Indians, both men and women agreed that the thirties were the new twenties and the forties were the new thirties compared with the global average of about 60 per cent.

When it came to terming the sixties as the new middle age, women, with 64 per cent of them agreeing, substantially outnumbered men, of whom 47 per cent agreed to the proposition.

East Asian countries such as Japan and Korea ranked the highest on this scale with 75 per cent of the respondents agreeing to the statement.

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